Applecart to Provide Innovative Technology Solution
AUTOSPORT TO BECOME EUROPE'S FIRST ACTIVEMAGAZINE CLIENT
London - 2 September 2003 - Applecart Solutions, a leading reseller of software, announced today that Autosport, the world's leading motorsport magazine published by Haymarket, has become the first European publication to sign up for Olive Software's ActiveMagazine technology as distributed by Applecart.
Applecart recently announced an exclusive marketing agreement with Olive Software, leader in the emerging electronic publishing industry, to sell and support Olive's ActiveMagazine™ product suite throughout the United Kingdom.
Taking advantage of ActiveMagazine's innovative technology, Applecart will create an interactive version of Autosport with the look and feel of a hard-copy publication. Users can view, zoom, print, and turn pages, and even experience animation or video. Content will be available to subscribers both on and offline days before the printed version, with email alerts notifying them when content has been updated. Readers benefit from one point of access to the online publication via the existing Autosport website, cross-platform compatibility and no necessary software downloads.
A unique offering in the publishing business, ActiveMagazine utilises artificial intelligence to 'learn' the content and layout of a publication, without changes to the existing workflow. Autosport will benefit from a bespoke authentication mechanism provided by Applecart and non-proprietary data formats with pdfs converted to XML. The advanced rich media capabilities will also enable Autosport and it's advertisers to gain from significantly expanded marketing opportunities.
"I am thrilled Haymarket have chosen to partner with Applecart to make Autosport the first publication to take advantage of ActiveMagazine in Europe." said Dominic Duffy managing director of Applecart. " Autosport's decision to choose Applecart, and by extension ActiveMagazine, represents a great vindication of this technology and a bold recognition of the extensive new business opportunities that can be realised by this radical distribution method."
"Applecart is far more than just a software distributor. Haymarket Publishing went to Applecart with a list of problems on how to maximise and expand our current reader offerings. Applecart took the problem away and came back to us with a unique package concentrating on the use of ActiveMagazine," said Simon Daukes, managing director at Haymarket Publishing. "With no need for complicated downloads and its integration with our established Autosport.com website, ActiveMagazine is an ideal solution to the challenges of increasing distribution."
About Autosport
For more than 50 years Autosport has led the way in motorsport publishing. Respected worldwide as the leading weekly and required reading for enthusiasts and all within the industry, it covers every major motorsport event around the globe, including Formula 1, CART and the World Rally Championship. The web site Autosport.com, with over 700,000 users a month, provides the fastest, most accurate news to fans worldwide. Autosport News Agency feeds bespoke content to third party websites, magazines and newspapers. The Autosport Awards, one of the most prestigious events of the motorsport calendar, attract 1200 of the world's most influential personalities.
About Applecart Solutions
With a new approach to technology solutions and systems integration, Applecart offers a range of groundbreaking software solutions designed specifically to maximise return on investment for its clientele. Addressing the needs of publishers and corporates alike, Applecart forges partnerships with pioneering suppliers to create bespoke solutions in a wide range of applications. With the aim of removing the mysteries often associated with systems integration, Applecart management will keep an open mind and listen to individual client needs to ensure that products and services remain practical, cutting-edge and cost-effective.
About Olive Software
Olive Software develops electronic publishing software for publishers and libraries, featuring a powerful electronic publishing platform. The platform offers multiple solutions derived from one workflow. Founded in 1999 by a team of experienced entrepreneurs, technologists and publishing industry veterans, the company is well on its way to becoming the industry standard in the electronic publishing space. Olive's principal shareholder is Elbit Medical Imaging Ltd. (Nasdaq: EMITF).
Media Contacts:
Jessie Allen
River Rouge Communications
020 7283 7263
jallen@riverrouge.co.uk
George Berg
Fresh Media Group
020 7520 8601
gberg@coloursystems.com
Dominic Duffy
Applecart
020 7520 8647
dominic@coloursystems.com
Simon Daukes
Haymarket Publishing
020 8267 5000
simon.daukes@haynet.com
ActiveMagazine Demo Contact:
Jessie Allen
River Rouge Communications
020 7283 7263
jallen@riverrouge.co.uk